Peter Rabbit™

Discover our Peter Rabbit™ sculpture art trails

Peter Rabbit™ Art Trails

Wild in Art’s Peter Rabbit™ sculpture trails bring The Tale of Peter Rabbit to life, the beloved children’s story first created in a picture letter in 1893 by author and illustrator Beatrix Potter.

Launching in 2026, marking 160 years since Beatrix Potter’s birth, the trails will appear in towns and cities across the UK, with celebrations continuing into 2027 for the 125th anniversary of Peter Rabbit™.

As part of these public events, artists transform Peter Rabbit sculptures into colourful, imaginative designs, creating vibrant trails that invite locals and visitors to explore, discover, and fall in love with Peter Rabbit™ all over again.

The events are produced in partnership with Penguin Ventures, the licensing and consumer products division of Penguin Random House Children’s UK.

Join in the fun with Wild in Art & our range of events

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About Peter Rabbit™

The Tale of Peter Rabbit  is one of the world’s best-loved children’s books and was originally written by author and illustrator, Beatrix Potter in a picture letter in 1893.
It was first published by Frederick Warne & Co. (today an imprint of Penguin Random House) in 1902 and the story has never been out of print since, selling in excess of 46 million copies worldwide. 
In 2026, we will be celebrating 160 years since Beatrix Potter’s birth. This will closely be followed in 2027 by the 125th anniversary of Peter Rabbit (marking 125 years since we first published Beatrix Potter’s The Tale of Peter Rabbit).
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About Penguin Ventures

Penguin Ventures is the licensing and consumer products division of Penguin Random House Children’s UK. We manage and exploit our portfolio of iconic literary brands and characters: PETER RABBIT™; THE SNOWMAN™; THE WORLD OF ERIC CARLE™; FUN WITH SPOT™; FLOWER FAIRIES™ and Tom Fletcher’s WHO’S IN YOUR BOOK?
Working with best-in-class partners in licensing, retail, promotions, theatrical, exhibitions; at location-based experiences; and across the digital landscape, we take our beloved characters off the page and on new adventures.
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BEATRIX POTTER™ © Frederick Warne & Co., 2026. All Rights Reserved.

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