Event Websites
Designed and built for the lifetime of a trail, from launch to auction and adapts to key audiences at each phase.
Wild in Art Event Websites
Our Framework
We tailor the look and feel of the event websites to reflect the event brand style within our tried and tested framework. This approach allows us to keep costs low while making each website unique.
Designed and built for the lifetime of the trail
We design and build the event sites to cater for each phase of the project from trail launch to the trail live on the streets and promotion of the auction. The design and functionality is based on years of experience delivering art trails and meets the needs of key audiences at each phase.
Flexible on-page editor
A flexible on-page editor allows our event partners to craft each page using content blocks designed with key messages in mind.
Responsive
Event sites are responsive across desktop and mobile ensuring desk dwelling corporate business sponsors and ‘on the move’ trail visitors can access relevant sections with ease.
User Behaviour Analysis
Year on year, we plan, measure and evaluate the success of our event websites ensuring our system is fit for purpose and caters for each phase of the trail and the ever changing needs of key audiences.
Specialist Team
Our event sites are designed and developed by a specialist team dedicated to the delivery of Wild in Art trails sites. They’ll guide you through each phase of the project with clear timelines and recommendations.
What’s involved
Design & Build
For the lifetime of the trail
- Dedicated Digital Project Manager
- Design and build based on user behaviour analysis
- Initial content population & testing
- 1hr Training session & access to bitesize ‘how to’ videos
- Password protected toolkits for sponsors, artists and schools
- GDPR considered data capture and API connection with Mailchimp
- Site closure, domain redirects and supply of media files
Technical
Support from our development team
Domains, hosting and SSL certificates
We liaise with our event partners I.T teams or can access their domain control panel to fulfil the go live process. Hosting and SSL certificates are included as standard.
Google performance
Page speed is critical to a positive user experience. Each site is optimised for performance, accessibility and SEO using coding best practices and web standards. Each site comes loaded with SEO tools, features and handy intuitive guidance, helping our event partners optimise their event website for search, and success.
Servers and security
Our servers are delivered by the enterprise leading Google Cloud network, offering the best in performance, security, uptime and reliability. We couple this with an enterprise web application firewall (WAF) from CloudFlare, and content distribution network (CDN), meaning your sites have layers of protection and can be served out locally anywhere in the world, quickly, and securely.
Analytics
Tracking and measurement
GA4 and Tag Manager
We roll out GA4 and Tag Manager on all event sites and provide access for event partners to set up their own event-based tracking.
Alongside, we track events on site and analyse them to inform our own user behaviour analysis, strategies and increase engagement, to the benefit of our event partners year on year.
Maintenance & Support
Regular maintenance & ad hoc support
We run quarterly maintenance on the event sites:
- User privileges check
- Website and database backups
- Website functionality checks and fixes
- Report broken links to maintain SEO
- Virus checks, debugging and vulnerability scans
- Update plugins, WordPress system core and PHP version
- Security logs and settings to maintain high levels of security
If you need help in between we’re on hand with on-going support:
- Developer support
- Event partner liaison
- Investigate reported bugs
- Password resets & updates
Accessibility
Web Content Accessibility Guidelines (WCAG) 2.1
We design and build to Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, which is best practice for the industry. This ensures users with with visual, auditory, physical, speech, cognitive, language and similar disabilities are able to use accessibility and support tools to make their journey positive, inclusive and memorable, for the right reasons.
Online Auctions
The auction is an exciting major event in its own right and provides a further platform for generating funds for the event’s charity beneficiary. Our event partners benefit from our partnership with Bidpath, the leading global auction software solution to create online auctions.
International Trails
Since 2008, we’ve worked with international partners to animate cities across four continents including Sydney, Melbourne, Perth, Auckland, Christchurch, Nairobi, Cape Town and São Paulo.
We work with international event partners and can build event sites in your local language.