Art Trail App

The Wild in Art trail app has accompanied over 340,000 people on their art trail journey across the world’s towns and cities.

The Wild in Art Trail App

Our Framework

We tailor the look and feel of the app to reflect the event brand style within our tried and tested framework. This approach allows us to keep costs low while making each app unique.

App Stats

We provide training and access to our content management system (CMS) to view and export key stats and data.

Continued Development

Year on year, we plan, measure and evaluate the success of our art trail apps ensuring our app system is fit for purpose and caters to the needs of our ever changing art trail audience.

Specialist Team

Our apps are designed and developed by a specialist team dedicated to the delivery of Wild in Art trails apps.

Key Stats

selfie icon


world wide web icon


global players
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sculptures collected
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miles tracked

Core Functionality

map of sculptures in the app

Find & collect sculptures

Pinch and swipe the map to zoom in and out. Location settings need to be turned ON to see your location on the map. Visit the sculptures tab and search for the sculpture name or artist. Collect sculptures by entering the 4-digit code found on the plaque.

collect rewards view in the app

Unlock rewards

When a sculpture is collected it can unlock a reward. There are star rewards available for completing certain milestones and an extra special milestone reward for completing the entire trail.

app stats on a mobile

Track progress

Track progress around the trail, see how many sculptures rewards and milestones have been collected. View the most voted for sculptures and check the steps and distance travelled by app players.

sculpures information on the app

Share memories

Upload photos to our public photo gallery. Photos are seen by other app players and can be shared on social media. Images uploaded are vetted by the event team prior to being published.

events listed in the app


Event listings from the Farewell Weekend to the Auction and any other supporting events provided by event sponsors.

collect scluptures view in the app


Technical support is provided via the help desk accessed in the app and on the event website. Our team liaise directly with app players to resolve their issues.

collect scluptures view in the app

Keep in touch

Create, schedule and manage push notifications from the app content management system to keep app players engaged and informed throughout their trail journey.

What they say

Adds an extra layer of fun to the trail!

My 11 year old loved ticking off each statue as she found them. Some of the statues have extra bits of info about them which she liked. A great way to keep track of the ones you find.

rk295 App Player

Morph's Epic Art Adventure 2023


Worked perfectly fine and is very helpful, it shows you the location of all Morphs on a map and all the details about them. It’s great if you are touring around and not sure of places names.

Croppy Poppy App Player

Morph's Epic Art Adventure 2023

Easy to use
Really easy and a fun way to explore London.

David Thomas – App Player

Morph's Epic Art Adventure 2023

Brilliant fun for the kids
Educational, and fun to use. App works well.

Miles Reid – App Player

Leeds Bear Hunt 2023

Great app and really fun hunt!
On 63/83 so far!

Josh Harmer – App Player

Leeds Bear Hunt 2023

A Fantastic App: Easy Registration and Seamless Functionality!

The app is a must-have for art enthusiasts and anyone looking to discover the beauty of sculptures in their surroundings. I highly recommend giving it a try—you won’t be disappointed!

The Bannon – App Player

Morph's Epic Art Adventure 2023

Fun and for a good cause
Fabulous fun for a really good cause.

Natasha Georgina Faiers – App Player

Herd in the City 2023


sculptures information on the app

We’ve designed and developed our app to comply with the AA standard of accessibility, as outlined in the Web Content Accessibility Guidelines (WCAG) 2.1.

Screen Reader Compatibility

Our mobile app is compatible with both Android and iOS screen readers, including but not limited to TalkBack for Android and VoiceOver for iOS.

Text to Speech (TTS) with Amazon Polly (where required)

To provide key information in an accessible format, we can integrate Amazon Polly, a Text-to-Speech (TTS) service, into our app. This enables users to listen to essential content and navigate through the app using synthesized speech. We have taken care to optimize the TTS functionality to deliver clear and understandable speech.

Clear and Concise Interface

We have designed our app interface with a focus on simplicity and clarity, ensuring that users can easily navigate through its various features and functions.

Extended Functionality

Our flexible framework allows us to scope and develop new features and functionality as needs evolve.

We’ve partnered with third parties to create extra-ordinary art trail experiences using Augmented Reality (AR) and Outdoor Digital Displays.

Augmented Reality Sculptures

AR bee Buzzi was created by animation studio Factory. Exclusive to the art trail app Buzzi could be seen flying to its ‘hive’ on St Peter’s Square through the camera on mobile devices.

Outdoor Digital Display Screens

We’ve integrated the app with outdoor digital screens allowing selfies taken in the app to be displayed on outdoor digital display screens across the city.


The app can include extra audio content to compliment the trail experience or as Text to Speech (TTS) for greater accessibility.


scottish design awards commendation 2022

App Design+

Scottish Design Awards 2022
bee in the city

App of the Year+

Prolific North Awards 2019