Santa’s nine reindeer visited Birmingham this Christmas as part of a magical sculpture trail, brought to the city centre by Central BID.

Using a special map to locate all nine city centre locations, visitors could track down Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and, of course, Rudolph, for selfies and to support Birmingham Children’s Hospital Charity at the same time.

Brum’s Christmas Reindeer Trail launched on 6 November 2024 and continued throughout the festive period until 6 January 2025.

The reindeer trail was designed and developed by Central BID, working alongside Wild in Art, with a new iconic Christmas sculpture design, unique to Birmingham.

Steve Hewlett, from Central BID Birmingham, said: “This year’s completely new reindeer trail is very special, and we can’t wait to welcome thousands of visitors to the city centre to help Santa find his 9 reindeers in time for Christmas. With thousands of new tree lights, festive markets, ice rink, big wheel, fabulous shopping and hospitality venues, Birmingham city centre is one of the best places in the country at Christmas time.”