Snowdogs Discover Birmingham

8 November 23  – 4 January 24
Central BID

Take a wintry walk with our Snowdogs in Birmingham and enjoy a festive sculpture trail inspired by the animated sequel to the late Raymond Briggs’ timeless picture book The Snowman™.

In the heart-warming story, a young boy builds a snowman and creates a Snowdog with the remaining snow. At midnight both of his creations magically come to life.

Our collection of ten uniquely decorated Snowdogs are bringing festive fun to Birmingham city centre from 8 November 2023 until 4 January 2024.

Discover the Snowdogs by downloading a Christmas in Birmingham map or pick up a physical copy from city centre stores, Library of Birmingham, Bullring customer services and all of the Christmas attractions.

Each Snowdog sculpture will also help to raise funds for Birmingham Children’s Hospital Charity.

Families can follow the ten-letter Children’s Hospital challenge to be in with a chance of winning a £100 city centre dining voucher, courtesy of Birmingham Children’s Hospital Charity. Visit to enter.

The event is produced in partnership with Central BID Birmingham and Penguin Ventures.

Download the trail map

Who’s that hiding in the Christmas tree?

Add a piece of Snowdog Art Trail magic to your Christmas tree with our Snowdog decorations.

Available to purchase individually or as a pack of four.

Collectible Snowdog figurines

Can you spot our Classic Snowdog, Starry Night, Gizmo or Roodle on the trail?

Bring the magic of Snowdogs in Birmingham into your own home with your very own ceramic Snowdog figurines available to buy now from our shop.

A few of Our Achievements


Sculptures Created


Events Delivered




Selfies Taken