Great Ormond Street Hospital Charity (GOSH Charity) today announced the launch of A Neverland Adventure: Art Trail in partnership with Wild in Art, the UK’s leading producer of public art trails.

Inspired by the story of Peter Pan and the magic of Neverland, the free outdoor walking art trail will see a collection of beautifully designed storybook benches installed across Bloomsbury and the greater Camden borough in July and August 2027. Funds raised through the Trail will support GOSH Charity’s Build it. Beat it. appeal and help build the new world-leading Children’s Cancer Centre at Great Ormond Street Hospital.

The trail will feature 35–50 large storybook benches, each designed by a different artist and sponsored by a corporate or philanthropic partner. Alongside these, around 50 smaller benches will be decorated by local schools and community groups through a bespoke learning programme.

Following the close of A Neverland Adventure: Art Trail, all benches designed by professional artists will be sold at auction at with funds raised going towards GOSH’s new Children’s Cancer Centre.

In Autumn 2026 an open call will launch for artists, designers and creatives to design and decorate a storybook bench, interpreting the themes of childhood, imagination, adventure and Neverland. Invited artists, local creatives and celebrity artists will also be involved.

Jenny Martin, Senior Partnership Development Manager – Brand Licensing, GOSH Charity, said: “We are so excited to launch A Neverland Adventure: Art Trail, bringing a vibrant celebration of creativity to Bloomsbury and Camden. A magical, feel-good experience for visitors as they follow the fun, free trail and discover the enchanting world of Neverland, it is also a great opportunity for sponsors to get involved in the community and help raise vital funds for GOSH’s Children’s Cancer Centre – a place where more kids with cancer will be given the best care, the best chance and the best childhood possible.”

Sarah Bissell, Deputy Director of Relationship Fundraising, GOSH Charity, said: “We are delighted to team up with Wild In Art, experts in charitable mass participation events that achieve real good in the community, for this amazing new Neverland trail. Next summer Bloomsbury and Camden will be must-visit areas to see each fabulous, one-of-a-kind bench and we can’t wait to hear people’s reactions, discover their favourites, and raise money through sponsorship and auction to support this incredible cause.”

The art trail was launched at a special event at Kimpton Fitzroy London in Russell Square last night (Thursday 11 June). Exclusively unveiling the first bench created for the trail, the magical evening also included contributions from Sarah Bissell, Deputy Director of Relationship Fundraising at GOSH Charity, who shared the story of GOSH’s unique connection to Peter Pan and introduced the vision behind the trail; Charlie Langhorn, Managing Director and Co-Founder of Wild in Art, who explained how art trails create impact for businesses and communities; and Dr Robert Chiesa, Consultant in Bone Marrow Transplant and CAR-T Cell Therapy, who spoke about the new Children’s Cancer Centre and the difference the trail will help make for children and families.

A number of sponsors have already signed up to support the trail, including Kimpton Fitzroy London. More details about the Neverland Adventure Art Trail will be announced over the coming months.

JM Barrie gifted the rights to Peter Pan to Great Ormond Street Hospital in 1929. The monies raised from this have gone towards supporting the amazing work the hospital does to give seriously ill children the best chance and the best childhood possible by funding cutting-edge medical equipment, groundbreaking research and vital support for patients and families.

Wild In Art is the leading producer of spectacular public art events which enrich, entertain, inform and connect communities – giving people of all ages a voice through art. To date they have created 13,000+ sculptures across 190+ events, attracting over 15 million visitors. Their current events include Scotties in the City, Glasgow; St Luke’s Guiding Lights, Plymouth; Trunks Across the Thames in Windsor and Slough; and Peter Rabbit Tales on the Tyne in Newcastle and North Tyneside.