Morph’s Epic Art Adventure kickstarts a packed summer schedule of Wild in Art events.
Kickstarting our schedule of ten free art trails to explore this summer is Morph’s Epic Art Adventure, open now (19 June) until 20 August in central London.
A first-of-its-kind event, the step-free art trail and tourist attraction utilises the iconic animated Morph character who first appeared in 1977 on the BBC and became a regular fixture on children’s television throughout the 70s and 80s.
Morph’s Epic Art Adventure features 56 individually decorated Morph sculptures at landmarks including St Paul’s, the Tate Modern, Tower Bridge and Borough Market.
The project has been delivered by charitable organisation Whizz-Kidz, global event producers Wild in Art and Aardman – the award-winning animation studio behind Morph.
The trail has been created, in-part, to raise awareness of the needs for young wheelchair users so they can be mobile, enabled and included in society.
It also aims to raise vital funds for Whizz-Kidz, which provides disabled children with essential wheelchairs and other mobility equipment they need to lead fun and active childhoods.
Once the event comes to an end, each large sculpture will be auctioned on 12 September with the aim of raising £500,000 for Whizz-Kidz.
Each sculpture features bespoke designs from a range of professional and amateur artists from across the UK and some familiar faces including McFly’s Tom Fletcher, wheelchair basketball player Ade Adepitan and paralympian Martin Dougan.
The sculptures are joined by many more Mini-Morphs, each designed and decorated by local schools and community groups. These will be returned to their groups at the end of the trail as a lasting legacy of the unforgettable project.
To explore the trail, visitors can download the official ‘Morph’s Epic Art Adventure’ app to discover the sculptures, unlock each one and collect rewards and fun facts along the way.
Sarah Pugh, CEO of Whizz-Kidz said: “We strongly believe in the power of art to bring about positive change, and this project is a wonderful way to draw attention to our mission and impact more lives,”
“This trail means that the whole family can get involved and enjoy a summer holiday experience all together. However, it is much more than that – our vision is to create a society in which every young wheelchair user is mobile, enabled and included.”