Wild in Art were great to work with from start to finish. From working with us on the designs of the Elmers, to installation and supporting with marketing. Elmer’s Art Parade was perfectly suited to Petworth with each elephant being inspired by a world famous artist. The designs were bright, colourful and loved by our visitors – who loved sharing their day on social media. We had exceptional visitor numbers throughout the summer, with Elmer creating a huge draw for families to come and visit. It has been one of our most popular events with our visitors, staff and volunteers.

The Snowman Trail was amazing and the response has been phenomenal. Whilst the team and I were excited to bring it to Swadlincote, there always remained a seed of doubt whether the residents and retailers would like it in comparison with our traditional switch on event. We couldn’t have been better rewarded – the comments and images posted were fantastic and the sculptures touched everyone’s hearts. What a Christmas present! I am thrilled it had a really positive impact on the high street with some businesses reporting major upturns in footfall and trade.

Our three indoor shopping malls reported that the footfall achieved through the presence of the sculptures really made an impact in challenging trading conditions. The key outcomes for us were that we have been able to support town centre businesses with a seasonally appropriate and internationally known character-driven family event that allowed people to get outdoors and take part in something magical.