Twelve decorated recreations of the iconic The Snowman™ appeared in London’s Fleet Street Quarter in 2023’s festive season.
Inspired by The Twelve Days of Christmas and designed by various artists, the trail formed part of the year’s Festive Fleet Street Quarter calendar.
The sculptures nestled in streets such as Chancery Lane, Carter Lane, Ludgate Hill and Fleet Street.
The festive trail of discovery was on from 21 November 2023 until 5 January 2024.
Visitors could explore the trail by downloading the map or picking up physical copies at the City of London Information Centre.
Our recent ‘Walking with The Snowman’ Trail was the perfect way to infuse festive spirit into the Fleet Street Quarter, allowing the BID to celebrate and showcase the area whilst attracting new visitors to the western side of the City of London. In the comfort of Wild in Art’s extensive knowledge and expertise, the process and delivery was seamless and refreshingly simple, helping to create a successful activation that was enjoyed by tourists, families and local works over the Christmas period.
Rachael Smith
Chief Operating Officer, Fleet Street Quarter