As the first Wild in Art event to come to the Blackpool, Elmer’s Big Parade featured a trail of over 70 Elmer the Patchwork Elephant sculptures, inspired by David McKee’s beloved children’s book character. To bring this unforgettable event to the seaside resort, Wild in Art partnered with Brian House, the only children’s hospice on the Fylde coast.

Each large sculpture had each been uniquely decorated by established and up and coming artists, creating a parade through the town that was enjoyed by visitors and locals from 13 April until 9 June 2024. The sculptures were placed around key landmarks, streets, and open spaces across Blackpool and trail-goers were encouraged to visit as many as possible.

On Saturday 22 and Sunday 23 June, all the sculptures came together for a final farewell event in Blackpool Tower. As well as bringing people to the town and celebrating the diversity of local communities, the event raised much needed funds for Brian House. The auctioning of the large sculptures on 27 June raised £143,550 for the local charity.