Elmer's Ōtautahi Elephant Trail

Christchurch, NZ
25 November 23  – 18 February 24
Laura Fergusson Brain Injury Trust

Elmer's Ōtautahi Elephant Trail

Following the success of Christchurch’s Pop Up Penguins art trail in 2020/2021 and Christchurch Stands Tall’s Giraffes in 2014, we were delighted to partner with the Laura Fergusson Brain Injury Trust and Andersen Press to bring an Elmer the Patchwork Elephant sculpture trail to Christchurch in the summer of 2023/2024.

30 large Elmer sculptures, individually designed by professional and emerging artists, were on display in Christchurch and surrounding towns.

The trail was supported by a learning programme enabling children and young people to also participate in this highly visible, family-friendly trail with mini Elmer sculptures.

Following the end of the trail, a charity auction of the sculptures will raise funds for the Laura Fergusson Brain Injury Trust. At any one time, the Trust is assessing, supporting and rehabilitating over 1000 Cantabrians with brain, spinal or other complex injuries.


Sculptures unlocked


Rewards collected
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Miles walked
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Photos shared

An incredible $320,000

was raised through the auction of 30 unique Elmer sculptures. The money will fund Laura Fergusson Brain Injury Trust’s services for local people who have had brain, spinal and other complex injuries.

Participating Artists

McChesney-Kelly Adams
Carrie Broomhall
Magpie Castle
Ellie Compton
Tony Cribb
Gemma Rae Dudson
Mel Eaton
Troy Gutry
Laura Hewetson
Ray Hill
Monti Masiu
Morgan Mathews-Hale
Jen McBride

Ira Mitchell
Justine Ottey and LFBIT Community
Mandy Palmer
Samantha Plunkett
Megan Prendergast
Roberta Queiroga
Ashleigh Ritchie
Deb Robinson
Jeremy Sauzier
Kate Senior
Georgette Thompson
Mark Thompson
Wayra by Camila Wood

Elmer Sparkles

App players voted for their favourite sculpture and the super shiny Elmer Sparkles came out on top!

Artist Deb Robinson loves sparkles and will stick sparkles to anything that stands still long enough! Deb painstakingly applied approximately 36,000 rhinestones by hand in order to make Elmer’s famous patchwork sparkle.

About Elmer the Patchwork Elephant

Elmer remains one of the most iconic and widely read children’s book series of all time, selling over 10 million copies worldwide since it was first published by Andersen Press in 1989.

Written and illustrated by celebrated children’s author and artist David McKee, the Elmer books have been translated into more than 60 languages and now new books, toys and clothing add to the world of Elmer the Patchwork Elephant.

About Laura Fergusson Brain Injury Trust

The Laura Fergusson Brain Injury Trust supports those impacted by brain injury in Canterbury and the surrounding regions. It is the only provider like this in the South Island and one of only three across New Zealand.

The charity is made up of 220 specialised staff including speech language therapists, physiotherapists, occupational therapists, clinical psychologists, neuropsychologists, dietitians and social workers who work together to provide an integrated approach to rehabilitation and recovery.

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