As the first Wild in Art event to come to the Blackpool, Elmer’s Big Parade will feature a trail of 30 large Elmer the Patchwork Elephant sculptures, inspired by David McKee’s beloved children’s book character.

To bring this unforgettable event to the seaside resort, Wild in Art has partnered with Brian House, the only children’s hospice on the Fylde coast.

As well as bringing people to the town and celebrating the diversity of local communities, the event will be raising much needed funds for Brian House.

Each large sculpture will each uniquely decorated by established and up and coming artists, creating a parade through the town that will be enjoyed by visitors and locals for eight weeks in spring 2024.

The sculptures will be placed around key landmarks, streets, and open spaces across Blackpool and trail-goers will be encouraged to visit as many as possible.

A herd of smaller Elmers will accompany the trail, decorated by local children and young people through schools and youth organisations. They will be displayed inside some of the town’s tourist, cultural and leisure locations.