Discover all of our Snowdog sculpture art trails
Embark on a magical adventure with Snowdog Art Trails – a series of sculpture trails featuring ten giant Snowdog sculptures, each uniquely decorated with playful and festive designs by talented artists from across the UK.
Inspired by The Snowman™ and The Snowdog, the heartwarming sequel to Raymond Briggs’ timeless classic The Snowman™, these trails bring the beloved Snowdog character to life in extraordinary, larger-than-life form.
Presented by Wild in Art, in collaboration with Penguin Ventures (part of Penguin Random House UK).
Love Snowdogs? Join the free Snowdog Collectors Club and be part of the Snowdog Community!
Each Snowdog figurine comes with its own unique code. Log into your account, enter the code and hit submit to register your figurine.
Once registered you’ll be able to keep track of your very own Snowdog Collection! The more you collect the more treats you’ll get!
The Snowman™ was created and illustrated by Raymond Briggs as a picture book, narrated entirely through hand-drawn illustrations and first published in 1978. Since then, The Snowman™ has sold over 5.5 million copies globally and has been translated into 21 languages.
Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since.
The sequel, The Snowman™ and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by more than 10 million people over the festive period.
Snowman Enterprises Ltd is a Penguin Random House company. It is committed to growing The Snowman™ brand, with a publishing programme overseen by Puffin and global broadcast, live events and a successful consumer products programme all managed in-house by Penguin Ventures.
© Snowdog Enterprises Limited 2025
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