Walking with The Snowman™

Birmingham
17 November 21  – 6 January 22
Central BID
Overview

The stunning Walking with The Snowman sculpture trail came to Birmingham for the first time from 17 November 2021 until 6 January 2022.

This new and enchanting family-friendly walkable trail featured 12 incredible sculptures in a tribute to Raymond Briggs’ magical classic, The Snowman™. Each Snowman had been individually decorated by a professional artist, inspired by the theme of the 12 Days of Christmas.

Visitors could pick up a Christmas in Birmingham map and follow the enchanting trail of the colourful sculptures across Birmingham city centre at locations such as Bullring & Grand Central, the Mailbox, Centenary Square, Victoria Square and House of Fraser where The Snowman™ had his very own fifth-floor Snow Village.

This initiative was organised by Birmingham Retail BID (now Central BID) and Wild in Art.

A few of Our Achievements

5.4k+

Sculptures Created

135+

Events Delivered

12m+

Participants
Attended

206k+

Selfies Taken