Wild in Art and the original, globally recognised Smiley® brand The Smiley Company, have entered into a creative partnership that will produce a SmileyWorld® public art trail featuring sculptures of the fun, positivity-spreading emoticons.
The trail will debut in North Tyneside from 26 January 2024, where fifteen creatives have been tasked with interpreting, and responding to a range of emoticons including Daren Newman (Anxiety), Guy McKinley (Calmness), Hammo (Disgust), LeiMai LeMaow (Joy), Mikesian Studio (Sadness), RP Roberts (Fear), Sumit Sarkar (Anger).
The SmileyWorld® trail is an exciting step in the evolution of Wild in Art and our ongoing mission to bring art out of the gallery and create shared experiences. In this iteration, the artwork is designed digitally and printed onto the sculptures, which has widened the pool of creatives to include illustrators and artists working in digital.
This is the third Wild in Art trail to take place in and around North Tyneside since 2020, with the aim of driving footfall into town centres, supporting the local economy, whilst also encouraging families to get outdoors and active, and nurture an interest in art and creativity in the community.
Morph’s Epic Art Adventure in 2022, saw around 60,000 people take part, using the bespoke app or map to track and unlock sculptures, both of which will be available for the SmileyWorld® trail.
Find out more about SmileyWorld® in North Tyneside.