Discover all of our Snowdog sculpture art trails
Embark on a magical adventure with Snowdog Art Trails – a series of sculpture trails featuring ten giant Snowdog sculptures, each uniquely decorated with playful and festive designs by talented artists from across the UK.
Inspired by The Snowman™ and The Snowdog, the heartwarming sequel to Raymond Briggs’ timeless classic The Snowman™, these trails bring the beloved Snowdog character to life in extraordinary, larger-than-life form.
Presented by Wild in Art, in collaboration with Penguin Ventures (part of Penguin Random House UK).
The Snowman™ was created and illustrated by Raymond Briggs as a picture book, narrated entirely through hand-drawn illustrations and first published in 1978. Since then, The Snowman™ has sold over 5.5 million copies globally and has been translated into 21 languages.
Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since.
The sequel, The Snowman™ and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by more than 10 million people over the festive period.
Snowman Enterprises Ltd is a Penguin Random House company. It is committed to growing The Snowman™ brand, with a publishing programme overseen by Puffin and global broadcast, live events and a successful consumer products programme all managed in-house by Penguin Ventures.
© Snowdog Enterprises Limited 2025
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