SmileyWorld® Art Trails

Discover our SmileyWorld® Art Trails.

SmileyWorld® Art Trails

In collaboration with the original, globally recognised Smiley® brand The Smiley Company, we have produced the brand new SmileyWorld® public art trail featuring sculptures of the fun, positivity-spreading emoticons.

Debuting in 2024, the SmileyWorld® art trail features artwork produced by fifteen creatives who were tasked with interpreting and responding or a range of emoticons. The artwork has been designed digitally and printed onto the sculptures.

View past SmileyWorld® events

About Smiley®

Smiley® has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972. Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important in graphic design.


In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley® into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley® – his emoticons are now sent around the world at infinitely.


Continuing to influence modern culture, Smiley® is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships include Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Baseball – a cultural icon.

TM & © Smiley

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